KARVE Club · Brand & private events

Where brands come to move

Take over a KARVE club for an unforgettable Transformer Pilates™ experience — a brand activation that connects with a premium, engaged community, or a private event for the people you love.

The KARVE team at the Victoria launch

Trusted by the world’s leading brands

L’OréalLululemonVichyColor WowBon ChargeStrip BrowsRed Run
Charlotte TilburyMercedes-BenzForeoONER ActivePuffBlink BrowEvrywear

50+

Brand partners

4

London clubs

50 min

Signature class

Global

Activations

What you can host

One studio, every kind of event

From a global product launch to a private celebration — book a single event or an ongoing series, in London or worldwide.

01

Corporate & team events

Away-days, team socials and client entertaining — a private class that brings people together, followed by a café reset.

02

Product launches

Debut a product to press, influencers and your community inside a space that’s entirely yours for the day.

03

Product testing & sampling

Put your product in guests’ hands — sampling stations, gifting on every reformer and real-time feedback.

04

Press & influencer events

Content-ready activations built for reach, with co-branded café moments and shareable detail in every frame.

05

Private celebrations

Birthdays, hen parties and milestones — a private KARVE experience for friends, family or followers.

06

Wellness partnerships

Ongoing brand partnerships — a single signature event, or a monthly or yearly series across our clubs.

Market entry

Enter a new market — without opening a store

KARVE clubs give brands a ready-made venue and an engaged, premium audience in cities around the world. Test a new region, launch internationally, or run the same activation across markets — no local store, no setup, no risk. We handle the space, the community and the production; you bring the brand.

London

Kensington · Chelsea · Victoria

Operating

Dubai

Alserkal Avenue

Operating

Jeddah

Saudi Arabia

Operating

Riyadh

Saudi Arabia

Coming soon

Kuwait City

Kuwait

Coming soon

Abu Dhabi

UAE

Coming soon

Athens

Greece

Coming soon

Munich

Germany

Coming soon

New York

USA

Coming soon

Past collaborations

Activations we’re proud of

Start yours →
KARVE Victoria — Launch Party

Launch party · Live DJ set

KARVE Victoria — Launch Party

We opened our Victoria club in style — the full KARVE team together, a high-energy launch class and a live DJ set from Jax Jones.

See this collab →
Lululemon × KARVE

Brand activation · Run club

Lululemon × KARVE

A co-branded run-club takeover blending movement, community and a fully on-brand café moment — from custom Lululemon × KARVE smoothies to a packed studio of guests.

See this collab →
ONER Active × KARVE

Brand activation · Activewear

ONER Active × KARVE

A head-to-toe activewear takeover — ONER Active dressed the studio and the café, with guests in ONER, branded gifting on every reformer and custom KARVE smoothies in the brand’s signature palette.

See this collab →
Teffie × KARVE

Brand activation · Wellness & community

Teffie × KARVE

Teffie × KARVE hosted “The Daily Performance Ritual” — Transformer Pilates plus an in-conversation on metabolism and gut health, finished with co-branded smoothies in the KARVE café.

See this collab →
S’Able Labs × KARVE

Brand activation · Skincare

S’Able Labs × KARVE

S’Able Labs — the skincare brand co-founded by Idris & Sabrina Elba — took over KARVE Chelsea for a morning of Transformer Pilates paired with a co-created smoothie and branded gifting.

See this collab →
Germaine de Capuccini × KARVE

Brand activation · Skincare

Germaine de Capuccini × KARVE

Professional skincare house Germaine de Capuccini took over the KARVE studio and café for a skin-and-movement morning, pairing its Cleansing Expert range with custom smoothies and branded gifting.

See this collab →
Vichy × KARVE

Brand activation · Skincare

Vichy × KARVE

Vichy Laboratoires took over the KARVE studio for a skincare-meets-movement activation — a co-branded café, a glowing Minéral 89 product wall and branded gifting for every guest.

See this collab →
Color Wow × KARVE

Brand activation · Beauty

Color Wow × KARVE

A beauty-meets-movement evening with haircare brand Color Wow — branded gifting on every reformer and a sold-out class for their community and press.

See this collab →
Run & Become × KARVE

Brand activation · Run club

Run & Become × KARVE

A riverside run-club takeover with specialist London running shop Run & Become — a sunset group run along the Thames followed by a session back in the store.

See this collab →
Blink Brow Bar × KARVE

Brand activation · Beauty

Blink Brow Bar × KARVE

A luxurious wellness afternoon with Blink Brow Bar — a private class with branded gifting on every reformer and a pop-up brow-styling station in the studio.

See this collab →
L’Oréal Paris × KARVE

Brand activation · Beauty

L’Oréal Paris × KARVE

A fully branded studio takeover with L’Oréal Paris — a glowing L’Oréal lightbox across the mirrored wall and a branded tote on every single reformer.

See this collab →
Red Run × KARVE

Brand activation · Activewear

Red Run × KARVE

A run-meets-reformer takeover with activewear brand Red Run — a co-branded café menu, a branded merch display and a community class.

See this collab →

Your brand here next. Let’s build something guests won’t forget.

Plan an event

The experience

A complete, transformative workout in 50 minutes

Transformer Pilates™ combines classical, low-impact Pilates with high-intensity training, paired with high-energy music and motivating instructors. A body-readying warm-up, focused training, and a meditative cool-down leave your guests physically challenged and mentally rejuvenated.

5 mins

Warm up

40 mins

Training

5 mins

Stretch & meditation

The KARVE partner package

Your booking grants exclusive club access

A dedicated instructor

A KARVE instructor certified in our method leads private classes for your guests.

All-studio access

Your private studio and the main studio, equipped with 12 Transformer machines.

Full club facilities

Reception, lockers, changing areas, bathrooms and showers — reserved for your event.

Dedicated staff

A front-of-house team member manages opening, closing and all event operations.

Co-branded KARVE café activation

Bespoke, on-brand, unforgettable

Every detail in your brand’s world

From custom co-branded smoothies and branded displays to gifting and bespoke merchandise, we tailor the entire experience so guests feel your brand from the first sip to the final stretch.

Enquire now

The moments

Inside a KARVE activation

Lululemon × KARVE
Lululemon × KARVE
Custom café menu
Custom café menu
Run club
Run club
Branded smoothies
Branded smoothies
Catering
Catering
KARVE café
KARVE café
Beauty activation
Beauty activation
Co-branded
Co-branded

London & beyond

Iconic studios, one premium experience

Activate at one of our three London clubs — or take your brand global. We also host across our international locations including Dubai and Jeddah, with more opening soon.

Kensington

198 Kensington High Street, W8 7RG

30club capacity12class capacity

Chelsea

370 King’s Road, SW3 5ET

30club capacity12class capacity

Victoria

123 Buckingham Palace Rd, SW1W 9SH

30club capacity12class capacity

London booking rates

£525 / hour · 2-hour minimum

£1,050

2 hours

£2,100

4 hours

£3,150

6 hours

£4,200

8 hours

Please enquire about availabilities for each day. Fees exclude VAT. International rates vary by location — ask us for a quote.

Package add-ons

Elevate your brand with bespoke touches

Custom café selections

A custom menu of smoothies and drinks that reinforce your brand and delight your guests — fully personalised and on-theme.

Custom grip socks & athletic wear

Grip socks are mandatory on the Transformer — so they make the perfect gift. We produce custom grip socks in your brand’s colourway (one-month lead time), alongside KARVE’s bespoke, 100% organic clothing line for guests and gifting.

A private KARVE event

Private events

For individuals and groups

Planning a private KARVE experience for friends, family or followers? From birthdays and hen parties to team socials, we’ll plan the perfect event together.

Enquire now

How to book

Three simple steps

01

Inquire

Send your details below or email events@karve.club to check availability and rates.

02

Secure

A 20% deposit confirms your booking via a secure link. The balance is due three weeks before.

03

Activate

We share day-of logistics so you arrive prepared — then we bring your event to life.

Cancellation policy

30+ days prior — full refund · 21 days — 80% refund · 14 days — 50% refund · 10 days or sooner — non-refundable.

Frequently asked

Is a deposit required?+

Yes — a non-refundable 20% booking fee is required at the time of reservation, which is applied to your final invoice.

Can we bring our own catering?+

External food isn’t permitted, but we provide coffee, tea, juices, smoothies and light snacks — and we can build a custom, on-brand smoothie menu for your guests.

Can we set up branded displays or gifting?+

Absolutely. We offer setup for branded displays, gift bags and other items so everything integrates seamlessly with your event.

Do you offer custom merchandise?+

Yes — we welcome collaborations on custom event merchandise, with a minimum lead time of one month for design and production.

Can you activate across multiple locations?+

We can activate your brand at a single studio or across all of our locations — in London and internationally — depending on your event’s scale and needs.

How far in advance should we book?+

Events must be booked at least three weeks in advance. Earlier is better for popular dates and bespoke add-ons.

Plan your event

Enquire about a KARVE event

Tell us what you have in mind — brand or private, one-off or ongoing, London or global. Our events team replies personally, or email events@karve.club.