Brand activation · Run club · 2026
Lululemon × KARVE
A co-branded run-club takeover blending movement, community and a fully on-brand café moment — from custom Lululemon × KARVE smoothies to a packed studio of guests.
Lululemon partnered with KARVE for a community run-club activation at our Chelsea club — bringing their run community off the streets of London and onto the Transformer for a high-energy KARVE class.
We built a custom café experience for the day: co-branded Lululemon × KARVE smoothies, branded straws and a nourishing snack station, all styled to the partner’s palette. Guests moved together, refuelled together and left with a genuine taste of both brands.
It’s exactly what a KARVE activation is built to do — put a brand in front of an engaged, premium audience inside a space that feels considered from the first sip to the final stretch.
From the day — scroll through
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