Bring KARVE to your city.
What started as the fastest-growing Pilates workout in London has become an international network. KARVE now operates studios in the UK, Greece, the United Arab Emirates, Saudi Arabia and Kuwait, with new locations in formation across Europe, the GCC, Asia and North America.
More than a studio.
KARVE is a wellness ecosystem.
Transformer Pilates™
At the heart of KARVE is Transformer Pilates™ — a proprietary format developed in-house and taught nowhere else. Built around tempo-driven muscle fatigue and slow-twitch engagement with a structured endorphin-led finish, the method is engineered, not improvised.
An affluent, habitual member
The product is sticky. Members do not sample KARVE and move on — they return, book ahead and keep investing in themselves. Discerning, design-led, and committed to a method they cannot get anywhere else.
Engagement beyond the floor
We create multiple ways for a studio to engage its members: class packs and memberships, private classes, retail merchandise, the café, and branded events. The club extends well past the 50 minutes on the machine.
This is what you’d be opening
You do not hire a marketing team.
You inherit ours.
TONE is KARVE’s own agency. It exists for one reason — to make partner clubs perform — and it works your market the way an internal department would, with the brand, the creative and the media buying already in hand.
TONE · Our in-house agency
Four areas, run for you rather than quoted to you.
- 01Digital marketing
Email, social and local advertising delivered as finished assets and templates — not as a brief for you to take out to a local agency.
- 02Media buying
We buy digital advertising space against your market and manage it for reach and return, using what we already know works across five countries.
- 03Event marketing
Launch and promotional events planned with you and executed alongside you. The opening is the single largest lever on your first year, and we do not leave it to you.
- 04Retail marketing
In-club promotion, merchandising and the customer engagement tactics that turn a first class into a membership and a member into a regular.
Training and development
Your instructors take our initial course and exam. Your front-of-house and managers are trained to handle high-end clientele. And our managing director onboards you personally before you open.
Design and floor plan
A consistent club aesthetic and a floor plan that maps every key element — main studio, private studio, reception, changing and showers, café and retail. Local character is welcome; the fundamentals are not left to chance.
Booking and systems
The KARVE App, your own KARVE website and ClassPass, plus the content library that keeps your channels stocked. You run the club on the same stack every KARVE runs on.
None of this stops at opening. Your club stays on our operational review, and TONE keeps working your market for as long as you are a partner.
One number decides the conversation.
Like every serious franchisor, we qualify on liquid capital first. The full financial picture — unit economics, the complete fee schedule and territory terms — is shared under NDA once fit is established.
The number we ask partners to bring. It funds your first studio, fit-out and working capital with headroom — because the partners we like plan a second site.
Financing options are available on the Transformer machines, so the equipment does not have to be funded in a single payment at the point you are also carrying fit-out.
Every partner holds an exclusive, protected territory. We do not open a second KARVE inside your catchment — not corporately, not through another partner.
Full unit economics, the fee schedule and territory terms are shared under NDA once fit is established.
Where KARVE is. Where it’s going.
What’s available.
Born in London, taking on the world. Every partner holds an exclusive, protected territory — when a market is taken, it is taken for the life of the agreement.
LondonChelsea · Kensington · Victoria
OpenDubaiAlserkal Avenue
OpenJeddahSaudi Arabia
OpenKuwait CityKuwait
OpenAthensGreece
OpenTerritories are granted once. When a market is taken, it is taken for the life of the agreement.
Getting started, answered.
Do I need a fitness background?
No. Our strongest partners are operators — family offices, retail and hospitality groups, multi-unit franchisees who understand sites, leases and local hiring. We supply the method, the machines, the certification and the launch. You supply capital, market knowledge and management.
What does the process look like, and how long does it take?
An introductory call within days. Mutual NDA and full financial disclosure. A market and territory review. A visit to a live KARVE club — we expect it. Then terms, agreement and site search.
Three to six months from first conversation to signature. Nine to fifteen months from signature to opening, depending on market and site.
How do you help me find a site?
We guide you on catchment and unit selection, then connect you with a local real estate agent and brief them on our space specification before you tour anything.
That distinction matters. Your agent is not looking for “a Pilates studio” — they are looking for a KARVE, against a document that tells them what the club actually needs.
Who designs the club, and who builds it?
You bring the floor plan. Once it is approved, we prepare your architectural drawings and hand them to your construction team.
That is how the aesthetic and the materials stay consistent in every market. Structures flex to the building and we welcome nods to local taste, but nothing fundamental is left to interpretation on site.
How do I recruit trainers, and who certifies them?
We help you recruit in your territory and sit in on the interviews with you. Once candidates reach the next round, you choose how they qualify: we fly a master trainer to your location for an on-site academy, or your team attends one of our academies in London or Dubai.
They are certified in Transformer Pilates™ — a qualification that exists nowhere else, and one not everyone passes.
What marketing do I get, and when does it start?
TONE, our in-house agency, starts on your market before you open and does not stop after. Digital marketing, media buying, launch and promotional events, and in-club retail marketing.
Your marketing contribution is what unlocks that team. You are not briefing an agency and paying a retainer on top — you are using ours.
What happens after we open?
Front-of-house and manager training for your staff, live onboarding with our managing director, and ongoing operational review of the club.
You also run on the systems every KARVE runs on: the KARVE App, your own KARVE website, ClassPass, and a content library that keeps your channels stocked without you commissioning anything.
Are financing options available?
Yes. We offer 6 and 12 month financing options on the Transformer machines, so the equipment does not have to be funded in a single payment at the point you are also carrying fit-out.
Single club or multi-unit?
Both, though they are different conversations. Multi-unit and master territory agreements carry a development schedule and a higher capital threshold. Our Saudi partner opened in Jeddah and is now building two in Riyadh — that is the shape we like. Tell us which you are pursuing and we will route you accordingly.
Reformer Pilates has grown fast. Isn’t the market saturated?
Most of that growth is single-operator studios on leased, off-the-shelf machines competing on price. That is undifferentiated supply, and saturation punishes it.
Four things separate KARVE. A method you cannot licence anywhere else. A machine we design and build in-house. A protected territory with a non-cannibalisation commitment. And brand equity built across five countries. Saturation at the bottom concentrates demand at the top.
Start the conversation.
Three short steps. We reply within four hours during business hours.
This information is not a franchise offer. A franchise offer can only be made through a Franchise Disclosure Document. KARVE franchises are not offered, and will not be sold, in any jurisdiction where the offering has not been registered or exempted, and until the required disclosure document has been delivered in accordance with applicable law. Residents of registration states including California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin: this advertisement is not an offering. NEW YORK: an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Transformer Pilates™ is a trademark of KARVE Holdings Ltd.