KARVE Franchise · Transformer Pilates™
Own something
others can’t.
The only place to experience the KARVE method and Transformer Pilates™ is a KARVE club. Born in London, now in five countries, with new clubs forming across Europe, the GCC and Asia.
Request information
One form, about a minute. We reply within 24 hours.
01 · Who we are
Sculpt minds
and bodies.
KARVE is more than a workout. Transformer Pilates™ combines classical, low-impact Pilates with high-intensity training to deliver a complete, transformative workout in 50 minutes — slow, intentional movement, high-energy music, and instructors who are there to say “yes you can”.
The format
- 5 minBody-readying warm up
- 40 minTraining on the Transformer
- 5 minStretch and meditative cool-down
The benefits
- Low-impact and joint-friendly
- A complete full-body workout in 50 minutes
- Welcoming to all levels, 18+
- Long, lean strength
Led only by those who qualify
Certified in our method.
Found nowhere else.
Our trainers are trained and certified in KARVE’s proprietary practice, delivering a consistent experience that cannot be found anywhere else. Your instructors take the same course and exam.
The idea
Move like a New Yorker, live like a Londoner.
Inspired by the Big Apple, on the pulse of the Big Smoke: KARVE redefines the modern Pilates-inspired workout, capturing New York’s resilience and drive and tailoring it to a community-centred London way of life.
02 · The club
Little details that make
a massive difference.
Private design
Only 12 KARVE machines in the main studio and dim lighting: a private atmosphere where clients can truly be themselves.
Custom equipment
You won’t find our machines anywhere else in the world. KARVE reformers are custom built to the standards of our method and our clients.
Recovery technology
The faster you recover, the more you transform. Leg compression and percussive recovery meet the needs of the modern wellness client.
Plants and greenery
Carefully placed planting creates a calming environment that invites clients to relax and spend more time in the club.
Luxe changing rooms
Luxe lockers, restrooms and showers add to the journey of rejuvenation, so clients leave ready to take on the world.
Cleanliness and safety
Every session is on a private machine, cleaned and disinfected after each and every class.
More than a class to buy.
Luxury facilities turn a 50-minute class into a club: café and nutrition, private sessions, merchandise and a community space that keeps members in the building.
This is what you’d be opening
03 · Our clientele
Affluent
and influential.
KARVE’s method, luxe design and sense of community attract a high-spending, motivated clientele who prioritise holistic health — including taste-makers who share their KARVE journey with millions of followers.
Our core values
- CommunityA haven where like-minded people come together over a shared journey and goal.
- Holistic healthThrough classes and nutrition we promote both physical and mental wellness.
- GrowthFully dedicated to the improvement of our clients and our staff.
- InclusivityA space that welcomes all and is safe for people to be themselves.
04 · Growth
Born in London,
taking on the world.
Territory rights are agreed case by case. Country development rights and any exclusivity are available only through a separate development agreement, where applicable.
Already taken: Greece · Saudi Arabia · Kuwait · Singapore · Qatar · Oman.
LondonChelsea · Kensington · Victoria
OpenAlserkal AvenueDubai, UAE
OpenPsychikoAthens, Greece
OpenJeddahSaudi Arabia
OpenKuwait CityKuwait
OpenTerritory rights are agreed case by case. Country development rights and any exclusivity are available only through a separate development agreement, where applicable.
05 · Franchise support
Your success
is our success.
As a KARVE owner you have access to our success blueprints: proprietary tools, training and a dedicated team to set you up and keep you and your club performing at their best.
TONE · Our in-house marketing agency
You do not hire a marketing team. You inherit ours.
- 01Digital marketing
Assets and templates for email, social and local advertising — delivered finished, not as a brief.
- 02Media buying
Digital advertising space bought and managed against your market for reach and return, using what works across five countries.
- 03Event marketing
Launch and promotional events planned with you and executed alongside you. The opening is the biggest lever on your first year.
- 04Retail marketing
In-club promotion, merchandising and the engagement tactics that turn a first class into a membership.
Training and development
Instructor course and exam. Front-of-house and manager training. Live onboarding with our managing director.
Your trainers are taught our proprietary method so every session is a KARVE session. Hospitality staff learn to build relationships with high-end clientele. And before you open, our MD meets you personally.
Design system and floor plan
A consistent club aesthetic and a floor plan that maps every key element.
The infectious energy of New York inspires our look and feel. Local nods are welcome; the fundamentals — main studio, private studio, reception, changing, café, retail — are not left to chance.
Booking made easy
The KARVE App, your own KARVE website and ClassPass.
Every club runs on the same tested booking stack, plus the content library that keeps your channels stocked — class management easy for customers and for the house.
None of this stops at opening. Your club stays on our operational review, and TONE keeps working your market for as long as you are a partner.
Investment
One number decides
the conversation.
Like every serious franchisor, we qualify on liquid capital first. The full financial picture — unit economics, the complete fee schedule and territory terms — is shared under NDA once fit is established.
The number we ask partners to bring. It funds your first studio, fit-out and working capital with headroom — because the partners we like plan a second site.
Financing and instalment plans are available on the Transformer machines, so the equipment is not funded in a single payment while you also carry fit-out.
Territory rights are agreed case by case. Country development rights and any exclusivity are available only through a separate development agreement, where applicable.
The club opening package includes
- 12 custom-built KARVE Transformer machines
- Instructor training and exams
- Architectural drawings for your construction team
- The KARVE content library
- IP rights and your own KARVE website
- TONE, booking systems and IT support, ongoing
Full unit economics, the fee schedule and territory terms are shared under NDA once fit is established.
The process
Your path to
opening day.
Five stages, each with our team on the call. Nothing in it is new to a franchise operator — the difference is how much of it we carry.
- 01Introductory call
Within days of your request. Mutual NDA, then full financial disclosure — unit economics, the fee schedule and territory terms. (For US prospects, financial performance information is provided only through our Franchise Disclosure Document.)
- 02Fit and territory
A market and territory review, and a visit to a live KARVE club. We expect it: you should see the floor, the café and a full class before you commit.
- 03Terms and site
Agreement, then site search. We brief your local real estate agent on our space specification before you tour anything, so they look for a KARVE, not “a Pilates studio”.
- 04Design, build, train
You bring the floor plan; we prepare the architectural drawings for your construction team. Your trainers certify in Transformer Pilates™, your front of house and managers are trained, and TONE starts on your market before the doors open.
- 05Opening, and after
Launch and promotional events planned with you and run alongside you. Your club stays on our operational review and TONE keeps working your market for as long as you are a partner.
Getting started,
answered.
Do I need a fitness background?
No. Our strongest partners are operators — family offices, retail and hospitality groups, multi-unit franchisees who understand sites, leases and local hiring. We supply the method, the machines, the certification and the launch. You supply capital, market knowledge and management.
What does the process look like, and how long does it take?
An introductory call within days. Mutual NDA and full financial disclosure. (For US prospects, financial performance information is provided only through our Franchise Disclosure Document.) A market and territory review. A visit to a live KARVE club — we expect it. Then terms, agreement and site search.
Three to six months from first conversation to signature. Nine to fifteen months from signature to opening, depending on market and site.
How do you help me find a site?
We guide you on catchment and unit selection, then connect you with a local real estate agent and brief them on our space specification before you tour anything.
That distinction matters. Your agent is not looking for “a Pilates studio” — they are looking for a KARVE, against a document that tells them what the club actually needs.
Who designs the club, and who builds it?
You bring the floor plan. Once it is approved, we prepare your architectural drawings and hand them to your construction team.
That is how the aesthetic and the materials stay consistent in every market. Structures flex to the building and we welcome nods to local taste, but nothing fundamental is left to interpretation on site.
How do I recruit trainers, and who certifies them?
We help you recruit in your market and sit in on the interviews with you. Once candidates reach the next round, you choose how they qualify: we fly a master trainer to your location for an on-site academy, or your team attends one of our academies in London or Dubai.
They are certified in Transformer Pilates™ — a qualification that exists nowhere else, and one not everyone passes.
What marketing do I get, and when does it start?
TONE, our in-house agency, starts on your market before you open and does not stop after. Digital marketing, media buying, launch and promotional events, and in-club retail marketing.
Your marketing contribution is what unlocks that team. You are not briefing an agency and paying a retainer on top — you are using ours.
What happens after we open?
Front-of-house and manager training for your staff, live onboarding with our managing director, and ongoing operational review of the club.
You also run on the systems every KARVE runs on: the KARVE App, your own KARVE website, ClassPass, and a content library that keeps your channels stocked without you commissioning anything.
Are financing options available?
Yes. We offer 6 and 12 month financing options on the Transformer machines, so the equipment does not have to be funded in a single payment at the point you are also carrying fit-out.
Single club or multi-unit?
Both, though they are different conversations. Multi-unit and master territory agreements carry a development schedule and a higher capital threshold. Our Saudi partner opened in Jeddah and is now building two in Riyadh — that is the shape we like. Tell us which you are pursuing and we will route you accordingly.
Reformer Pilates has grown fast. Isn’t the market saturated?
Most of that growth is single-operator studios on leased, off-the-shelf machines competing on price. That is undifferentiated supply, and saturation punishes it.
Three things separate KARVE. A method you cannot licence anywhere else. A machine we design and build in-house. And brand equity built across five countries. Saturation at the bottom concentrates demand at the top.
Read next
The opportunity, explained.
Guide
Pilates franchise UK
What a KARVE franchise in the UK actually involves, and which cities are open.
Read →Guide
What a Pilates franchise costs
How to budget: the £500,000 liquid-capital threshold and what the investment covers.
Read →Guide
How to buy a Pilates franchise
The process from first conversation to opening day, step by step.
Read →Guide
Reformer Pilates franchise
Why Transformer Pilates™ and the KARVE club format are different.
Read →Territories
Every open market, one page each
Paris, Milan, Madrid, Birmingham, Toronto and more: what the opportunity looks like in your city.
See the territories →
Got what it takes?
Is your city
still open?
We don’t scale aimlessly: prioritising high-potential partners is key to the success of KARVE and every one of its clubs. Tell us where, and we reply within 24 hours.
This information is not a franchise offer. A franchise offer can only be made through a Franchise Disclosure Document. KARVE franchises are not offered, and will not be sold, in any jurisdiction where the offering has not been registered or exempted, and until the required disclosure document has been delivered in accordance with applicable law. Residents of registration states including California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin: this advertisement is not an offering. NEW YORK: an offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Outside the United States, KARVE franchises are offered only in accordance with the franchise disclosure and registration laws of each jurisdiction. No agreement is signed and no payment is taken before any required disclosure period has passed. KARVE franchises are granted by KARVE Partners Ltd under licence from Karve IP Ltd, the owner of the KARVE and Transformer Pilates™ trademarks.