Brand activation · Run club · 2026
A riverside run-club takeover with specialist London running shop Run & Become — a sunset group run along the Thames followed by a session back in the store.
The KARVE Team turned out in branded kit for a community run along Chelsea Embankment, tracing the river past Albert Bridge as the sun went down over the city.
Back at the Run & Become shop, runners gathered among the wall of trainers and technical apparel for a welcome and mobility session led by the store’s team.
The collaboration paired KARVE’s Transformer Pilates strength work with a specialist run retailer’s expertise — building a shared community of London runners.
We host brand activations and private events across our London clubs and internationally.
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