Brand activation · Skincare · 2025
Germaine de Capuccini × KARVE
Professional skincare house Germaine de Capuccini took over the KARVE studio and café for a skin-and-movement morning, pairing its Cleansing Expert range with custom smoothies and branded gifting.
Location
KARVE, London
Range
Cleansing Expert
Café
Custom smoothies
Gifting
Branded skincare bags
Germaine de Capuccini brought its Cleansing Expert line into KARVE’s dark, brick-walled space, styling the range on branded plinths beneath the studio’s signature window and along the café counter.
After their Reformer sessions, guests gathered at KARVE’s functional café for bespoke smoothies in branded cups, swapping notes over Germaine de Capuccini gift bags beneath the studio’s row of world clocks.
The activation closed the loop between movement and skincare — product discovery in the studio, samples and minis to take home, all wrapped in KARVE’s moody, industrial aesthetic.
From the day — scroll through
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