Brand activation · Skincare · 2026
S’Able Labs — the skincare brand co-founded by Idris & Sabrina Elba — took over KARVE Chelsea for a morning of Transformer Pilates paired with a co-created smoothie and branded gifting.
Location
KARVE Chelsea, London
Studio
Chelsea
Category
Skincare
Gifting
Branded tote & towel
Guests trained on KARVE’s signature black reformers under the neon logo before refuelling at the functional café, where a bespoke smoothie was served in co-branded S’Able Labs × KARVE cups.
The studio was dressed in S’Able’s warm, neutral palette — branded totes, caps, socks and towels laid out across the reformers as guest gifting.
A dedicated product moment let attendees discover the S’Able Labs range alongside the day’s signature blend — skincare and movement, in one considered experience.
More from the day
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