Brand activation · Red-light class · 2025
BON CHARGE × KARVE — The Red Class
We turned the studio red for wellness-tech brand BON CHARGE — a full class on the Transformers with the room bathed in red light and every guest training in a BON CHARGE red-light mask.
Location
KARVE, London
Format
Red-light class takeover
Kit
BON CHARGE red-light masks
Room
Full red lighting design
BON CHARGE make science-led wellness tech — red-light masks, blue-light glasses, sauna blankets. For this activation we built the class around their world: the studio lit entirely in red, the playlist matched to it, and a BON CHARGE red-light face mask on every guest.
The result was one of the most visually distinctive classes we have ever run — 12 Transformers moving in sync in a glowing red room, masks on, straps out. The content wrote itself.
It is the KARVE activation formula at full strength: take a partner’s product, design a class experience around it, and hand the brand a room of engaged members plus a content library they keep using long after the event.
From the day — scroll through
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