Brand activation · Skincare · 2024
Vichy × KARVE
Vichy Laboratoires took over the KARVE studio for a skincare-meets-movement activation — a co-branded café, a glowing Minéral 89 product wall and branded gifting for every guest.
Location
KARVE, London
Hero product
Minéral 89
Format
Studio takeover + café
Gifting
Branded bags & towels
Vichy transformed KARVE into a “Healthy Looking Glow” moment, pairing the dark brick studio and neon logo with the brand’s signature blue-and-white minerality — anchored by a co-branded KARVE × Vichy Laboratoires sign at the entrance.
The functional café became the centrepiece: a co-branded Vichy menu of protein shakes, coffees and herbal teas served with blue glass straws, backed by an illuminated wall stacked with Vichy Minéral 89 and branded gift bags.
Across the lounge, Vichy products were displayed on lightboxes and plinths — turning the post-class wind-down into a hands-on skincare discovery for every guest.
From the day — scroll through
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