Brand activation · Beauty · 2025
A fully branded studio takeover with L’Oréal Paris — a glowing L’Oréal lightbox across the mirrored wall and a branded tote on every single reformer.
Location
KARVE, London
Category
Beauty
Format
Private class
Gifting
Tote on every reformer
L’Oréal Paris transformed the KARVE studio into a fully branded space, an illuminated L’Oréal Paris lightbox glowing across the mirrored wall of reformers.
A branded L’Oréal Paris tote and towel waited on every reformer in the room — head-to-toe brand presence for a private class with the beauty giant’s community.
It’s the scale a KARVE activation can deliver: a global brand, an engaged audience, and a space that feels entirely theirs.
We host brand activations and private events across our London clubs and internationally.
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