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Brand activation · Beauty · 2025
Color Wow × KARVE
A beauty-meets-movement evening with haircare brand Color Wow — branded gifting on every reformer and a sold-out class for their community and press.
Location
KARVE, London
Category
Beauty · Haircare
Format
Private class
Extras
Branded gifting
Color Wow took over a KARVE studio for an intimate evening activation, pairing a full Transformer Pilates class with their signature haircare moment.
Guests arrived to branded Color Wow gifting waiting on every reformer, moved through a private class, and left with the brand front of mind — exactly the kind of considered, on-brand touchpoint that makes a KARVE event memorable.
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